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Permission to use © 2020 6%DOKIDOKI © 2020 NUEZZZ © 2020 HYPER CORE. All Rights Reserved.

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be strange. fear the norm.

    MINI KAWAII INTERVIEW - CEO/Designer of HYPERCORE


    HYPERCORE is a shop located around the corner from Moshi Moshi Box, which can be found when you reach the end of Takeshita Street. Their brand concept is POP, ROCK, CRAZY/CUTE. There are lots of prints with bright colours and there was a recent collaboration with musician HYDE. I visited their shop and spoke with the designer of the brand!

    Hisacy - CEO/Designer of HYPERCORE

    (I didn't snap a photo of him!)

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    HYPERCORE opened in 2010. When Hisacy came to Tokyo/Harajuku for the first time, he was very inspired. When he was a teenager, he started to become interested in Harajuku styles. The inspiration behind the brand in very influenced by J-rock music. Recently, HYPERCORE attended Anime Expo 2018 as a guest for the fashion show.

    Here are some photos around the shop!

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