MINI KAWAII INTERVIEW - CEO/Designer of HYPERCORE


HYPERCORE is a shop located around the corner from Moshi Moshi Box, which can be found when you reach the end of Takeshita Street. Their brand concept is POP, ROCK, CRAZY/CUTE. There are lots of prints with bright colours and there was a recent collaboration with musician HYDE. I visited their shop and spoke with the designer of the brand!

Hisacy - CEO/Designer of HYPERCORE

(I didn't snap a photo of him!)

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HYPERCORE opened in 2010. When Hisacy came to Tokyo/Harajuku for the first time, he was very inspired. When he was a teenager, he started to become interested in Harajuku styles. The inspiration behind the brand in very influenced by J-rock music. Recently, HYPERCORE attended Anime Expo 2018 as a guest for the fashion show.

Here are some photos around the shop!

HYPERCORE SNS

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