CHECK OUT MY BLOG POST ABOUT THE POP UP SHOP! Click here
After visiting the pop-up shop, I decided to ask creator Jun some questions about his new brand.
(Left) Saori - Shop girl at NUEZZZ Pop-up shop in Laforet
(Right) Jun - Designer/Creator of NUEZZZ
10 years ago, Jun started working on fashion, and was a graphic designer for brand galaxxxy. It was the first time he had worked in fashion. After becoming more interested, he started to do some more research on different styles. Then, on June 6th 2018, he launched his brand NUEZZZ! The brand name itself comes from the name of their mascot character, which is the yokai called Nue. He is designes to be sleeping. Nue + Sleeping = NUEZZZ.
Jun finds inspiration for his brand from music, retro characters, old toys, anime, manga, and also simply online! He uses his own imagination to come up with ideas for designs and prints. The brand image is to use lots of kawaii styles and original characters.
Here are some more photos from the NUEZZZ Pop up shop!